Broadway Caf E-Business Assignment Example | Topics and Well Written Essays - 1250 words

Broadway Caf E-Business - Assignment ExampleThis essay stresses that the response to the childrens story hour concern would be that the caf appreciates all customers no matter of their ages and it is committed to understanding the needs of each group of customers. Nevertheless, the caf will make changes to ease the co-existing aspect of both parties by providing separate sections without interference with children and their activities. That response is presumption since the caf does not wish to lose customers who hate children interference. At the same time, the childrens story hour will remain an essential marketing strategy. Moreover, the commission had note with concern that children event resulted to a lot of disturbance for customers who wished to a have a quite and relaxed atmosphere.This paper declares that Broadway caf would have to incorporate proper e-business strategies. Knowledge management musical arrangement can be utilized to source power over the cafs competitor s. This strategy provides decision makers in management of the caf with the necessary insights when developing and reservation major decisions concerning the firm. Moreover, the system identifies trends in the market hence, allowing employment of sound marketing strategies. Subsequently, the firm gains edge that is more competitive over its rivals firms. The system stores crucial info and data concerning the firm. Therefore, the management can surely keep their recipes, ingredients, and algorithms of producing their meals. This information can be used to train new staff or used when there is need to review their menus or algorithms. Generally, knowledge management system facilitates the management to make sound decisions that promote the wellbeing of the firm. Customer Relationship Management system enhances communication between the firm and its customers. Through this strategy, the firm is able to collect information and feedback from its employees regarding its service and pro ducts offered. The system helps the management when making decisions, hence allowing the firm to meet the needs of clientele. Moreover, it is an essential tool to attract and retain customers. Further, the system can be used to profile customers in order to identify buying trends, as well as goods that are more purchased. Additionally, the system can help to identify peak seasons for proper allocation of staff and production of highly uniform menus. Overall, the system can be used to track purchasing of individual to reward in the loyalty program. Another e-business strategy tool is the use of a website, which informs customers of the products offered by the cafe and the various locations of cafes.