National Food Marketing Report Essay Example for Free

National Food Marketing Report Essay Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (MP), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Compare And Contrast Ipv4 And Ipv6

Compare And Contrast Ipv4 And Ipv6 Before we discuss about how the IP works at the network layer to provide connectionless, best effort service to the upper layers, we should understand what the role of IP is. To help us more understand about the question. Below are a few explanation of the important role in the question. The Internet Protocol (IP) IP is a protocol used for communicating data across a packet-switched internetwork using the Internet Protocol Suite, also referred to as TCP/IP, while the connectionless service is provided by IP version 4. IP version 4 is just design with limited lower overhead to ensure it deliver speed. The Network Layer -It is the 3rd layer of the seven-layer OSI model of computer networking. The network layer responds to service requests from the transport layer and issues service requests to the data link layer. Upper layer The last 3 layers of the OSI model, Session, Presentation and Application layer are referred to the Upper layers. These layers are responsible for applications communicating between hosts. None of the upper layers know anything about networking or network addresses. Connectionless/Best effort Service communication between two network end-user in which a message can be sent from sender to receiver without knowing of the receiver. The Internetwork Protocol (IP) provides a best effort network layer service for connecting computers to form a computer network. Each computer is identified by one or more globally unique IP address. The network layer PDUs are known as either packets or datagram. Each packet carries the IP address of the sending computer and also the address of the intended recipient or recipients of the packet. Other management information is also carried. The IP network service transmits datagrams between intermediate nodes using IP routers. The routers themselves are simple; since no information is stored concerning the datagrams which are forwarded on a link. The most complex part of an IP router is concerned with determining the optimum link to use to reach each destination in a network. This process is known as routing. Although this process is computationally intensive, it is only performed at periodic intervals. An IP network normally uses a dynamic routing protocol to find alternate routes whenever a link becomes unavailable. This provides considerable robustness from the failure of either links or routers, but does not guarantee reliable delivery. Some applications are happy with this basic service and use a simple transport protocol known as the User Datagram Protocol (UDP) to access this best effort service. Internet Protocol provides in Version 4 (IPv4) is to ensure that the IP packet header is error-free through computation of a checksum at the routing nodes. This has the side-effect of discarding packets with bad headers on the spot, and cause the lost of data packet. The design of internet protocol is one of the reason cause connectionless services. It assumes that the network infrastructure is inherently unreliable at any single network element or transmission medium and that it is dynamic in terms of availability of links and nodes. Without any central monitoring or performance measurement facility exists that tracks or maintains the state of the network. So in order to easy the work, the intelligence in the network is purposely mostly located in the end nodes of each data transmission. Because of it, the network only can provide the best transmission and it was call the best-effort protocol. Advantages: They are stateless having no previously defined protocol. It is easily accessible. Fast deliver Speed Disadvantages: The lack of reliability allows any of the following fault events to occur: data corruption lost data packets duplicate arrival out-of-order packet delivery The primary goal of IP is to provide the basic algorithm for transfer of data to and from a network. In order to achieve this, it implements two functions: addressing and fragmentation. It provides a connectionless delivery service for the upper-layer protocols. This means that IP does not set up a session (a virtual link) between the transmitting station and the receiving station prior to submitting the data to the receiving station. It encapsulates the data handed to it and delivers it on a best-effort basis. IP does not inform the sender or receiver of the status of the packet; it merely attempts to deliver the packet and will not make up for the faults encountered in this attempt. This means that if the data link fails or incurs a recoverable error, the IP layer will not inform anyone. It tried to deliver (addressed) a message until failed. IP submits a properly formatted data packet to the destination station and does not expect a status response. Because IP is a connectionless protocol, IP may receive and deliver the data (data sent to the transport layer in the receiving station) in the wrong order from which it was sent, or it may duplicate the data. Again, it is up to the higher-layer protocols (layer 4 and above) to provide error recovery procedures. IP is part of the network delivery system. It accepts data and formats it for transmission to the data link layer. (Remember, the data link layer provides the access methods to transmit and receive data from the attached cable plant.) IP also retrieves data from the data link and presents it to the requesting upper layer (Naugle, 1999). Compare and contrast IPv4 and IPv6. Justify your answer. There are two version of the internet protocol are implemented in the network layer today, which is Internet Protocol version 4(IPv4) and Internet Protocol version 6(IPv6). Today, most the internet are still implement the IPv4 but some of the internet are already move to IPv6, which is the newest version of the internet protocol. He also said that the Internet Protocol version 5(IPv5) is for experimental purpose, not for deployment purpose (White, 2009, p.348). There are differences between the current of IPv4 and IPv6. The main difference between the IPv4 and IPv6 is the addressing of the IPv4 and IPv6 that provided. White (2009, p.348) elaborate that there have only 32-bit addresses that used by IPv4, which means only support until 32-bit of the IP address that provide by IPv4. Forouzan (2007, p.549) argues with White that the IPv4 is 32-bit address, which mean the IPv4 address are unique, means the address are only one and universally when the connection between the source and destination. Forouzan also stated that the two devices cannot have the same internet protocol (IP) addresses when the connections are established between the source and destination. For example, if the source or destination at the network layer has m connections to the Internet, it will require having m address. In IPv6, there have 128-bits long address that provided by IPv6 compare to IPv4, which consist of 32-bits address, means that the IPv6 address consist 4 times to IPv4 address! Another difference between the current of IPv4 and IPv6 is the notation of the address that shown by the IPv4 and IPv6. Currently, the IPv4 addresses are being show as 32 bits in binary notation, which is support 1 and 0 only. 1 is represent hostid and 0 is represent netid, and also computer only can understand the language which the human cannot understand. Each 8 bits are representing 1 octet, mean the 1 octet are consist of 1 byte. That why IPv4 are only support to 32-bit of address or 4-byte address. The following to show the example of the IPv4 address in binary notations: 01110101 10010101 00011101 00000010 In order to make the human can understand and read the binary notation, the internet are converted the binary-notation into decimal and separating the byte by using dot. The following to show the example of the IPv4 address in dotted-decimal notation: 117.149.29.2 Refer to the figure 1.0, it represent that both the binary notation and dotted-decimal notation of the IPv4 address. Because each octet are represent 8-bits, the range of each octet are 0 until 255(Forouzan, 2007, p.550). Figure 1.0 Dotted-decimal notation and binary notation for an IPv4 address (Source: http://www.comptechdoc.org/os/linux/manual4/ipdecimal.html). Similar to IPv6, the IP address in IPv6 also represent in binary notation. Only different is the IPv6 are using the hexadecimal colon notation to make the address understandable and readable. Refer to figure 1.1, 128-bit are being divided into 8 sections in the hexadecimal colon notation. Each section has 2 byte and each 2 byte is requiring 4 hexadecimal digits (Forouzan, 2007, p.567). Figure 1.1 IPv6 address in binary and hexadecimal colon notation (Source: http://www.slideshare.net/WayneJonesJnr/ch19-3361671) Another the different between the IPv4 and IPv6 is the IP datagram format that represent by the IPv4 and IPv6. In IPv4, there are 15 fields in the IPv4 packet header. Refer to the figure 1.3, it show that the number of the field, the format of the IPv4. The Version field contains the version of IP, which is version number of the IPv4 is number 4 and ensures the device send the packet through to the internet from source to destination implement the appropriate various field. The Intermediate Header Length (IHL) specifies the size of the packet header, which the multiples of 32-bit words. If the options require in the datagram, it will require filling the padding bytes with unusual multiple of 32 bit. The Type of Service (TOS) fields allow the process to determine the precedence, which is relative priority of the application data and preferred attributes associated the following path. The Total Length (TL) or Packet Length (PL) field will display the whole packet size, including byte of header and data (Halsall, 2005, p.322). The Flags field consist three control flags, which is reserved control flags, Dont Fragment control flags and More Fragment control flags. Two control frags, which are Dont Fragment control flags and More Fragment control flags, use to control the fragmentation (The TCP/IP Guide, 2005). The Time-to-Live (TTL) field is to indicate the maximum the packet can be transmitted through the Internet. When the packet passes through the router, the TTL will decrement the number of transit of the packet remaining by one hop. When the TTL become 0, the packet will be discarded by the router. The Protocol field is enables the Network layer to pass the data to the correct upper layer protocol. The Header Checksum field is to identify the error at packet header. It also applied to protect from packet corruption during the transmission of the network. The Source Address and Destination Address field is containing the address where the packets send or comes from (Halsall, 2005, p.324). There are 5 fields in the options fields, which is copied fields, option class fields, option number, option length and option data. An option field is make all fragments of fragmented packets will save into the option if the option is being set by 1. Option class is define as a common option category, which 0 is represent control option and 2 is represent debugging and measurement option. The 1 and 3 is for reservation(Wikipedia,2010). Figure 1.3 IPv4 datagram/packet format and header fields (TCP/IP Guide, 2005) In IPv6, there are only 9 fields in the IPv6 packet header, means that the IPv6 field has been simplified compare to the IPv4, contains 15 fields, as shown in figure 1.4. The Version field contains the version of IP, which is version number of the IPv6 is number 6 and ensures the device send the packet through to the internet from source to destination implement the appropriate various field (TCP/IP Guide, 2005). The Traffic Class field is similar function as TOS in IPv4, which is allow the process to determine the different priority of the application data and preferred attributes associated the following path (Akashah, 2006). The Flow Label field is provided the additional support datagram delivery and quality of service (QOS) features with creating a large field. The Payload Length field is does not like the TL field from the IPv4, which is display whole size of packet but only display the payload byte number. The length of the extension header would be counted if the extension header will be included, means including the Hop-by-Hop Option, Routing, Fragment, Encapsulating Security Payload (ESP), Authentication Header (AH) and Destination Option. The Next Header field is to determine the first extension header of the next header in the datagram if the datagram contain the extension header. If the datagram contain only the main header and does not contain the extension headers, it will function as the IPv4 Protocol field. It also contain the same value, which the IPv6 version of the common protocol use though the new number. The Hop Limit (HL) field is similar function as TTL from the IPv4 field, which is remaining life of packet travel through the internet before discarded by the router while become 0. The purpose of the HL is preventing the packet infinite loop at internetwork. Before the packet send to the destination, the sending host will set the HL value. When the packets pass through the router, the router will decrease the HL value by 1 and until become 0, the packet will be discarded. The Source Address and Destination Address is similar function as the Source Address and Destination Address from the IPv4 field, which Source Address is contain the address where the packet are comes from. The Destination Address is contain the address that where the packet send to. Figure 1.4 IPv6 datagram/packet format and header fields (TCP/IP Guide, 2005) Section 2 Introduction of the chosen game. The three games that we choose is Peter Packet. Peter Packet is the education game represents the how the packets deliver through the internet. These games also represent how the packet can avoid from attacking virus and hackers. This game also can learn the lesson while the players play this game. How to play the chosen game? You may print screen the layout to support your reports. Here we have the instruction how to play the Peter Packet this game. This is Peter Packet. He is responsible to deliver the life packet through the internet. Figure 2.0 The screenshot is represent which difficulties you want to choose. Before you want to play this game, first you want to choose the difficulties of the game as show in figure 2.0. Figure 2.1 The screenshot is show which destination you want to choose After we choose the difficulties, then we choose which destination we want to proceed as shown in figure 2.1. This bar is show that the health status of the character.After we choose our destination we want, then we will show you the instruction how to play this game. Click the skip button to skip this section. The bar is show you that how many mission remaining you want to complete. Click the character if you want learn more about it. Press the back button if you want proceed to next section. Press the back button if you want back to previous section. Press the help button if you want to learn the tutorial again. Press the mute button if you want to silent or you want the sound. Figure 2.2 Speed up the character by using mouse right or press the right arrow Figure 2.2 is show that if you want speed up the character you must press the right arrow or move the mouse to your right. Figure 2.3 Slow down the character by pressing left arrow or move the mouse left The figure 2.3 is show that if you want to slow down the character, you must press the left arrow or moves the mouse to left. Get the encryption shields to protect from being caught Figure 2.4 Get the encryption shields that protect from caught by Hackers. Figure 2.4 shows that if you want get rid from the Hackers; you must to get the encryption shields to protect the character. Otherwise you will jump up by using up arrow or move up mouse to avoid being caught. Same as the virus, if you want to kill the virus, you must get the antivirus spray Figure 2.5 double click or pressing the up arrow twice if you want the character adds a flip. Figure 2.5 shows that if you jump not enough high, you can apply the flip for the character by pressing the arrow twice or double click. What are the benefits of playing this game to each of your groups member? Share your experiences and justifications. Leong Yun Siong The Benefit that I gain from playing this game is know how the internet play role important are, how the packet pass through the internet and the world started to emphasis the education, especially the women and the children from hardcore poor family and the personal hygiene. I also know how the router chooses the faster path of the network and also know how the electromagnet interference will interrupt the packet will cause the network congestion. I also know how the packet segmenting and reassembling. Phang Won Meng The Peter Packet is a funny game which contains a lot of useful information. By playing this game, we can understand there are many obstructers like hacker, Viruses and Route disruptions may occur when the packet are under the deliver. The game also provides and friendly user interface design with meaningful explanations and introduction to let player can learn more efficiency when playing the game. Inside the story of Peter Packet, Users can also find a lot of extra information like can learn information about social and environmental challenges in 3 countries that are Zimbabwe, Haiti and India in the developing world. Inside the story of Peter Packet, Users can also find a lot of extra information like that many people have died of AIDS and been exposed to HIV in Zimbabwe. Peter has the mission of helping to spread the word about this disease and get international aid. Players learn about the problems of lack access to clean drinking water in Haiti caused by years of environmental degradation from the harmful practice of intensive clear-cutting of trees, resulting in pollution and saltwater contamination. This useful information will help increase users knowledge and improve his moral.

Decision Focus Of Mis Information Technology Essay

Decision Focus Of Mis Information Technology Essay The report was intended to comprehend the theoretical and speculative aspects about the management information system, and its practical applications as well. The next thing to be done is providing recommendations to Amazon.com for a profitable information system to coordinate the operations and workforce activities, and incorporating novel processes while expanding business in the times of economic crisis. Management Information System Information system is comprised of integrated components used to gather, store, analyze and transfer the information. The technology used to manage and coordinate the information in a way that it can be retrieved when required is known as information technology. (Clarke, 2007) The information system is the one which collects the data both internally and externally, process it into information, pass this information to people working at varied levels of organizations, assist them in decision making in a timely and effective manner (Lucey, 2004). The management information system is the system which gives needed timely information to management for decision making, planning, and controlling of business operations effectively and efficiently. In this highly competitive world of technology, the management information systems are combination of man and hardware, which aids and provide support to the management to perform business operation with excellence. It is the man and computer based technology which collects the raw form of data, converts it into useful information, store it, and retrieve it when needed. This information is conducive for all managerial levels or hierarchies. The well built and structured information system is helpful to both business and its employees in acquiring their objectives and formulates decision making process easier at all organizational levels. (Laudon, 2006) Decision Focus of MIS Figure1 (Sourced: Lucey,7th Edi) Roles of MIS The organizations of the modern world have comprehended it well that information systems are essential for the growth of their businesses. They play a critical role in managing operations; perform routine tasks and future decision making. As a result, organizations will enhance their processes, improves customer service, and earn more market share and profits eventually. Thus it will be appropriate to say that a well structured and utilized management information system can act as a source of giving competitive advantage to organization, which is demand of the corporate sector globally (Clarke, 2007). Some critical roles played by the management information system are discussed here: Firstly, it supports business processes; the best illustration is inventory tracking or management, order delivery management, supply chain management. These systems are helpful in performing daily routine tasks or business operations in a more efficient manner, thus empowering employees to perform well and satisfy their customers (Luftman and Kempaiah, 2008). The next is that it supports in making decisions for normal day to day operations. This is the most important role played by the system helping employees at various levels in organization. The middle level used this information for making decisions regarding the service and product, while senior management used this information to make strategic decisions for future of business. Thus, it is the well structured and well designed management information system that assists in decision making at every management level because they are providing appropriate information to the management. (McAfee and Brynjolfsson, 2008). Another important role played by the information system is giving a competitive advantage. In industry settings, it acts as source of competitive edge in two ways. One way is to record and then present the information of customers, their behaviours, preferences, demographic influences and also in enhancing product quality, exposing the right product to right customers, and focussing on customer relationships. In another way, management can utilize this information to make changes and take decisions regarding businesses and product development to gain competitive edge (McAfee and Brynjolfsson, 2008). Types of Management Information system There exist four major types of the management information system. The Executive Support System resides at the top level management. It has a role in providing the corporate strategic information to senior management. Then is the Decision Support System, which serves to the middle management by providing information they require and helps them in decision making. Another system on same level is Management Information System, which provides internal and external information of customers and employees to the management. The most basic is the Transaction Support System, which provides information about daily business operations and helps employees to provide enhance services to their customers. These Transaction Support Systems are used to track inventory, record daily sales etc (Luftman and Kempaiah, 2008). Figure 2 (Sourced: Laudon Laudon 9th Edi) Strategic Weapon In past, the presence of management information system was not as vital as it is today, because it was employed for the purpose of assistance in transactions and daily operations only. But recently, these systems have gained importance due to the new picture of corporate landscape and culture. Now the time factor is present, the right information must be delivered in time to its respondents to take decisions on this basis. To take strategic decisions, it is essential to have accurate and timely information with the management. That is why the graph of importance of MIS is rapidly increasing. This makes it clear that information systems if implemented correctly and used efficiently can act as a strategic weapon of the company (Clarke, 2007). These information systems can be utilized in multiple ways. From the customersà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ perspective, these systems facilitate their interaction with the company, motivating them to do further transactions, and it can be used effectively on B2B business model. With the implementation of intelligent business information system, company can get the feedback from customers, perform analysis on it and use this for improvements in business operations and procedures. Thus it helps in building a strong business relationship with customers, and consequently organization can achieve competitive advantage (Preston and Karahanna, 2009). Some other advantage which organization can get from this MIS are enhanced efficiency of organization, improved inventories, just in time delivery of raw material and learning process from the data collected by this information system. This helps in increasing the business processes of the company and reduces cost of processes. This is how information systems can strategically used as business weapon (Preston and Karahanna, 2009). Information System Technology: Information communication system technologies are involved in almost every aspect of life. The whole process of acquiring, processing, storing and distributing verbal, theoretical and numerical information via computation is collectively known as Information communication technologies .(Lucey,2004). ICT is not only comprised of the hardware and software, but also structure of network and communication, structure of data and information with its access to different levels, user friendly, and also deals in operations and organizational strategies. To make long story short, these information communication systems are socio-technical as they integrates information, equipment, organization and people altogether .(Lucey,2004) Some main uses of information communication technologies are discussed in the figure below. Figure 3( Sourced Lucey, 7th Edi) It has been found that, information communication technologies (ICT) are not essential in every management information system, yet it is noted that if these ICTs are deployed in MIS then they can provide support to multiple managerial posts in organization. The figure below depicts the likelihood of applying this application at various levels in organization. Computer Application Feasible Area Figure 4(Sourced Lucey, 7th Edi) The information communication technologies can be deployed in organizational settings for varied reasons, some of which are: Corporate Data Information To communicate Creating Networks Internet Electronic Data Interchange World Wide Web Hardware and Software Management The information systems are complex systems, created from multiple components. These include people, resources, software, hardware, data and networks, each one having its own importance and management style. Some considerations need to be taken for managing any information system in organizations (Clarke, 2007). While talking about the hardware portion, it has to be kept in mind that hardware component of information system must be designed and created by forecasting the future requirements of the information. Same is done in case of software parts, yet in this case mostly current needs of the company are considered, which is problematic when business expands and information requirements are changed. Similar types of regulations are applicable on data and network of the information system. In case of the networks, future needs are kept in mind while designing and creating networks, while in data case, the needs of all management levels are considered before making data management system as every tier has its own particular specific need that is to be satisfied. This is why it is required to develop a highly flexible data management system in order to cater all types of information related needs (Luftman and Kempaiah, 2008). Example of MIS Here is a case study of management information system of Amazon.com is a US-based electronic commerce company. Amazon is one of the largest online business retailers in the United States with its Headquarter in Seattle, Washington. The case discussed below is a an example of using a profitable MIS setup in an organization, which helps in sustaining the business (Web1,2010) Management Information System at Amazon.com Users at Amazon The people using MIS at Amazon.com includes sales staff, collection team, marketing personnel, accountants, finance officers, inventories and procuring managers and teams. The usage rights varied from person to person in an organization on the basis of difference in designations they have. The ones who are executives and leaders of the team possess rights regarding business processes, managers are entitled to right for checking the information collectively and individually. This right is also given to the senior executives and head of departments, who can view all information, and get reports in different formats to check the performance of individual employee and whole organization as well. This is how the management of Amazon measures the performance of its employees (Web1, 2010) . Hardware Components The hardware components that are deployed in management information systems of Amazon are: Fax Machines Inbox Intel Core2Due Processing Systems Keyboard Modems Mouse Printers Dedicated servers Ups Software Components The software components incorporated in the MIS of the Amazon.com are of various kinds. one the kind is which are used as machine running software these include Microsoft Windows Office, Antivirus system and other are application that are designed for needs of different departments depending upon the nature of business they are handling. These applications include Tracer system, Econnect system, CRM system, Infinity Analysis portal and Octopus. One primary kind is used for running machines and known as system software such as Microsoft Windows Office, Antivirus, other software applications designed to cater the needs of the different departments which is dependent on the type of business they are dealing in. Some examples of these applications include: Tracer system Econnect system CRM system Infinity Analysis portal Octopus Sales Order Processing System Figure 5 Networks for Remote Locations Amazon.com acquires it network system and utilizes LAN (use Local Area Network), WAN (Wide Area Network), and VPN (Virtual Private Network), to perform operations in remote areas without presence in the office. Example of WAN Figure 6(Source Web2) Data Component The data component of Amazonà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s MIS is comprised of the database management system, which gathers, stores, analyze, and retrieves data through servers and software applications. Recommendations Here, we have to provide some major recommendations to the Amazon who is expanding their business and focus is on optimizing the performance of their workforce by managing and controlling them. As we know Amazon is a US based organization who is intended to expand its business in South Asian region of the World such as Pakistan and India. That is why we have to recommend main points about the management information system for Amazon which will help it strategically. Some main aspects of MIS regarding management strategy and decision making are as under. Strategic Management through MIS In most cases, strategy making is not a well organized and structured process, and the role of new management information system is limited in information processing. Though MIS is required to collect information according to the environment and perform scanning and processing methods to identify the possible threats and opportunities. Some main characteristics of the strategic information utilized in decision making are as under: Outside Information: It is known that internal information is required continuously for business, yet a real fact is that organizations are working in any environment and not alone, so in this case they need extensive outside information for making decisions on strategic issues. This information can be the performance report of competitor in a market, financial patterns, technological advancements, political situations, market scenarios and trends etc. Long term Concerns: The strategic plans are made for the medium and long terms. That is why strategic information systems must be designed to cater the information like trends, forecasts, appraisals, previous performance records. Quality and Quantity: The element of the quality and quantity is required in the information gathered for the information system. The qualitative information is needed to formulate strategic plans and take decisions. The quantitative information is needed for daily operations like sales. Informal Processes: Formal procedures are important in strategic planning, but it is the fact that informal procedures to analyse the information is highly effective way. Studies indicate that an extra formal system in strategic levels makes the organization less adaptive and responding. Boundary less: The information at lower management level is boundary less in the organizations, but it has been noted that it is limited to a specific action. In case of strategic information, it should be broad and not restricted by any boundaries. Multi-Proportion Management: While building strategy or taking decisions, management must consider all the solutions to issue and look problem with all aspects. For instance, taking decision on one issue, management has to consider all factors such as financial, customers, marketing. Environmental Influences on Scanning The primary difference between, management information system made for strategic level and other MISs is that in case of strategic MIS, impact of environment is considered. In creating strategies or making decisions, it is essential to comprehend the involvement of environment and forecast potential changes that will occur in future, and also predict the future trends and influence factors of business. This whole process of collecting information whether formal or informal is known as scanning. The four main types of scanning includes: Undirected scanning: The scanning in which the information is searched out by the manager generally and not for any specific purpose. Conditioned scanning: In this type managerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s influence is involved. The influence come through any previous event or experience, and several portions of information are collected by it, instead of exploring specifically for the problem. Informal Directed Scanning: Here the information is searched particularly for any purpose or topic but in an informal or non structured format, rather manager following a formal setup. Formal Scanning: In this type, the information is collected for the specific purpose through formal and structured process Enterprise wide information systems An appropriate ERP system is recommended to the Amazon.com for optimizing its business. The advancements in networking and information technology have enabled the usage of shared data bases or ware houses by many information systems. This is done to provide support to the business operations and processes, linking them together to form enterprise wide information systems. One known or famous example of enterprise wide information system is Enterprise Resource Planning system. The retailers of known ERP systems include SAP, Baan, Oracle, and People-soft. The main task of ERP system is that it performs the integration, warehousing, application, and creates user friendly interfaces of the data and facilitate with data analyzing tools. It is a collection of multiple software modules which helps in bringing major business processes together. Each module performs its own task in analyzing the data. Some main modules of ERP system are: Inventory Management Logistics Bill of materials Sales and Marketing Human resource Management Accounts payable/receivable Role of ICT Applications in Managing Remote Workforce Trying to manage the operations and performance of its workforce in remote locations, (ICT) information communication technologies are used at all management levels so that information can be accessible whenever required, which enables the multinationals (MNCs) to operate globally even in remote areas. Thus, a well coordinated and designed MIS is vital for the business success and sustainability in this world of competition. Some examples of ICT applications which can be utilized for a useful management information system are discussed here. Automated Offices In order to carry out the information processing tasks in the company, technology of automating the offices is employed and in fashion these days. With help of such technologies, it is easier for the information to travel among different departments. For instance writing a memo, or report and email it to all departments. Office automation involves collection of software such as MS Office, Accounting software, Adobe etc. E Commerce E commerce is a specifically electronic or digital process, which includes activities both internally and externally businesses by information communication technology network such as internet, intranet and extranet. The whole business activities including sale, purchasing of services and goods, funds transfer all done electronically. E commerce involves e-marketing, B2B, B2C, C2B and etc. Another novel concept of this age is m-business, which has been evolved from the e-business. WAP (wireless application protocol) has made it possible to get connected on mobile phones. Some other latest applications includes tele- business, video conferencing, enabling the managers to connect with their team or subordinates from anywhere in the world. Location of Database It has been discussed in the case that major database of Amazon.com is located at its headquarters in Seattle, but with expansion of its business in South Asian countries and rest world, there might be some hurdles in having single database for all. The effect of having database in the headquarters is that, the operational efficiency in remote areas will decrease, due to failure of application to respond. Secondly, the holiday and time zone format in USA is different from that of country in South Asia. And this will be problematic for the staff of the remote operational area to handle queries when database employees will on leave. So having a single database is not recommended when Amazon is expanding business. In order to get in time support of operations, it is preferred to have a database in operational area. Same is required in the case of application development and support system. As these two tools are designed in the head office and used there, so the operations will be delayed because of this. This will results decline in the customer satisfaction and commitment. To cope up with such problems, databases and corresponding applications should be designed and developed in the operational country. Security of MIS It is highly important to consider the security of the information system. While dealing with ICT system which is networked via internet and intranet, its security be designed. The security procedures must ensure that only authorised people have access to the strategic information. The secrecy of the MIS should be on the top priority as this will make the business successful and if mishandled then cause losses. Conclusions The author has done the detailed study of the theoretical concepts of management information system in this assignment. Additionally, the sources of information, its storage, and processing are also discussed in the assignment. The importance of MIS in strategic decision making is the key issue discussed here, and keeping in view this, suggestions are provided by author for Amazon.com to expand its business with appropriate MIS to improve its effectiveness of business.

John Steinbecks In Dubious Battle Essay -- Dubious Battle John Steinb

John Steinbeck's "In Dubious Battle" Summary This story opens with the main character named Jim Nolan leaving behind his former life and going to meet Harry Nilson, a leader of the "Party." Jim had a father killed in a riot, a mother who died, and a sister that was missing. He wants to join the "Party" because he wants to do something that will give his life meaning. He is accepted, and is introduced to other members of the party. The next day, Jim accompanies Mac McLeod to Torgas Valley to help workers organize a strike against the orchard owners in the valley. They meet a restaurant car owner named Al, who gives them food for free. Jim and Mac get off the train and meet a group of people. They help a woman named Lisa who is in labor deliver a baby. This event is important in the story, because this leads to the trust that Jim and Mac receive from all the other workers. They also meet London, the father-in-law of Lisa, who they will trust to lead the strike that they start. The workers already have a lo w mood, and when an old apple-picker falls out of a tree, the workers no longer wish to work in concern of their health. The workers start to strike, and assemble on the land of Al’s father, in exchange for picking his crop for free. London is charismatic, and takes the ideas from Mac to lead the strike. What will be the fate of the strikers, and what will Jim accomplish with his newly acquired skills? Sketch 1 Jim Nolan is a character who has always been angry at some type of institution throughout his life, which causes him to join the "Party." He is young, and goes from being an apprentice to a leader. He is keen and brave, which emanate from his innate leadership ability. Sketch 2 Mac McLeod is a seasoned veteran of the "red" work, as he knows more about fieldwork than anyone else does. He is an older character, who has broad shoulders, long arms, and dried and cracked lips. He uses his experience to lead and organize the men that he works with. Sketch 3 Joy is an enforcer who contributes to the "Party" by sacrificing his body in taking chronic beatings. He is a short man with a disfigured face. He is typified by some as not too bright and insane by others; he is very pugnacious, as he is willing to fight anyone. Sketch 4 London is a working stiff who is able to command... ... book included the strikers’ raid on the replacement workers, for it illustrated the roles of the different groups involved, such as the police, the vigilantes, the strikers and the scabs. Another intense portion of the book was that of the strikers’ raid on the apple orchard in which they attacked their replacements, for it showed the type of brutality that the strikers could carry out to send their message. The scene where Mac tortures a young boy who was caught around Anderson’s barn when it was set on fire is also a very intense scene. The aspect of the book that I did not care for was that of their being no explanation of what happened after the strike was resolved. It would have been interesting to learn about the type of effect that the strike had on the people, as well as what type of change occurred among them. Because of the interesting perspectives that this book provides, I would recommend that others read it. I would especially recommend this boo k to those who do not fully understand the power of the group and how it can be manipulated by its leaders, because the book goes into great detail of how this is accomplished. I would give this book a four star rating ****.

Transcendentalism Essay -- essays papers

Transcendentalism The highly religious philosophy of Transcendentalism developed as the response of a group of people who felt that it was unnecessary to practice a religion (and live a life) that was based on fear. The first Transcendentalists set out to create a more liberal way of life that allowed for personal growth, justice and freedom. To truly understand the implications of Transcendentalism and why Transcendentalists believed what they did, one must first look at the root of Transcendentalism, Unitarianism. Unitarians were a liberal, cutting edge group of people that completely discarded the standards of Calvinism. Where Calvinists believed that man had a degraded and depraved nature, Unitarians believed that people are basically good. Where Calvinists believed that knowledge of God and ethics came to people through the Bible and Clergy, Unitarians believed that people were capable of discerning truth and goodness with their own capabilities. Unitarians rejected the ideas that people were born into sin and that one had to work hard and suffer all of one’s life in order to secure passage into heaven. Moreover, they strongly advocated the idea that people had free will and that rational thinking was the way into heaven. One particular Unitarian, William Ellery Channing helped personify the ideas and ideals held by Unitarians. William Channing (1780-1842) was a pastor at the Federal Street Church in Boston and stressed the idea that it was an individual’s responsibility to listen and act according to his own conscience. Channing also supported the humanitarian reform and helped to link the liberal ideas of Unitarianism to those of humanitarianism. Channing managed to balance the rationalism of Unitarianism with a concern for the welfare of humanity. As time went on, the ways of Unitarianism began to change and the pillars of the religion began to evolve into something that struck many as â€Å"distressingly cold and formal† and â€Å"vague and passionless.† (The National Experience, pg. 261). The religion was also beginning to focus more on material success, rather than spiritual well being. While the foundation of Unitarianism began to lose its fervor, a new movement was forming. In and around Boston, a romantic movement was beginning and the rational ideas of Unitarianism began to lose favor. Romanticists rejected the idea that e... ...chings that men are evil and corrupt. The origins of the spiritual movement of Transcendentalism were fueled not only by religions of the day, but by a yearning for something more than what was believed in those religions. The rise of Transcendentalism was due to the transformation of Unitarianism as well as the beginning of a romantic movement which opened people’s eyes to the idea that everything could not be proven through rational thought. This idea paired with the thought that people were essentially good opened the door to a society based on human decency rather than fear. Bibliography 1. Rose, Anne. Transcendentalism As A Social Movement, 1830-1850. Michigan: Edward Brothers, Inc., Copyright 1981, pg. 93-95. 2. Blum, John; McFeely, William; Morgan, Edmund; Schlesinger, Arthur; Stampp, Kenneth and Woodward, C. The National Experience. Orlando, FL: Hartcourt Brace, Inc. Copyright 1993, pg. 260-262. 3. â€Å"Transcendentalism,† Compton’s Encyclopedia. Volume 23, Copyright 1990, pg. 248 4. â€Å"Transcendentalism,† Collier’s Encyclopedia. Copyright 1994, pg 405-406. 5. â€Å"Ralph Waldo Emerson,† Dictionary of American Biography. Volume 3, Copyright 1959, pg. 132-141. Transcendentalism Essay -- essays papers Transcendentalism The highly religious philosophy of Transcendentalism developed as the response of a group of people who felt that it was unnecessary to practice a religion (and live a life) that was based on fear. The first Transcendentalists set out to create a more liberal way of life that allowed for personal growth, justice and freedom. To truly understand the implications of Transcendentalism and why Transcendentalists believed what they did, one must first look at the root of Transcendentalism, Unitarianism. Unitarians were a liberal, cutting edge group of people that completely discarded the standards of Calvinism. Where Calvinists believed that man had a degraded and depraved nature, Unitarians believed that people are basically good. Where Calvinists believed that knowledge of God and ethics came to people through the Bible and Clergy, Unitarians believed that people were capable of discerning truth and goodness with their own capabilities. Unitarians rejected the ideas that people were born into sin and that one had to work hard and suffer all of one’s life in order to secure passage into heaven. Moreover, they strongly advocated the idea that people had free will and that rational thinking was the way into heaven. One particular Unitarian, William Ellery Channing helped personify the ideas and ideals held by Unitarians. William Channing (1780-1842) was a pastor at the Federal Street Church in Boston and stressed the idea that it was an individual’s responsibility to listen and act according to his own conscience. Channing also supported the humanitarian reform and helped to link the liberal ideas of Unitarianism to those of humanitarianism. Channing managed to balance the rationalism of Unitarianism with a concern for the welfare of humanity. As time went on, the ways of Unitarianism began to change and the pillars of the religion began to evolve into something that struck many as â€Å"distressingly cold and formal† and â€Å"vague and passionless.† (The National Experience, pg. 261). The religion was also beginning to focus more on material success, rather than spiritual well being. While the foundation of Unitarianism began to lose its fervor, a new movement was forming. In and around Boston, a romantic movement was beginning and the rational ideas of Unitarianism began to lose favor. Romanticists rejected the idea that e... ...chings that men are evil and corrupt. The origins of the spiritual movement of Transcendentalism were fueled not only by religions of the day, but by a yearning for something more than what was believed in those religions. The rise of Transcendentalism was due to the transformation of Unitarianism as well as the beginning of a romantic movement which opened people’s eyes to the idea that everything could not be proven through rational thought. This idea paired with the thought that people were essentially good opened the door to a society based on human decency rather than fear. Bibliography 1. Rose, Anne. Transcendentalism As A Social Movement, 1830-1850. Michigan: Edward Brothers, Inc., Copyright 1981, pg. 93-95. 2. Blum, John; McFeely, William; Morgan, Edmund; Schlesinger, Arthur; Stampp, Kenneth and Woodward, C. The National Experience. Orlando, FL: Hartcourt Brace, Inc. Copyright 1993, pg. 260-262. 3. â€Å"Transcendentalism,† Compton’s Encyclopedia. Volume 23, Copyright 1990, pg. 248 4. â€Å"Transcendentalism,† Collier’s Encyclopedia. Copyright 1994, pg 405-406. 5. â€Å"Ralph Waldo Emerson,† Dictionary of American Biography. Volume 3, Copyright 1959, pg. 132-141.

Compare the poems for childhood and parenting

Wordsworth present his views on childhood and parenting, in many ways such as language, structure and form. He portrays children as the epitome of innocence while he depicts adults as the essence of experience. His poems had set the foundations of childhood and parenting. The three main poems that show this are: The Idiot Boy, We are Seven and Anecdote for Fathers. Wordsworth uses The Idiot Boy to ask the reader two questions. The first regards the happenings of his imagination especially what happened at night and the second regards of his imaginative adventures. Wordsworth does this intentionally, to show that children use their imagination to keep themselves occupied, also he might have wanted to show that their imagination was one of the keys to a hopeful future or their personality. Wordsworth explores different states of mind of both the mother and the son. The mother is shown through the language used. She experiences a range of emotions: overconfidence, doubt, fear and anxiety. However, when we compare her to her son, who is mentally disabled he remains joyful, innocent, imaginative and closer to nature than even his mother he remains unperturbed. The rhyming scheme is first established after the 1st verse, abccb, it adds pace and suspense and it underpins a sense of comedy. Wordsworth doesn't only use this rhyming scheme to add a sense of comedy, but it is like a nursery rhyme, so it can be enjoyable and understandable to everyone. Wordsworth portrays the mother as someone who is caring, also someone Wordsworth would trust as she would protect her loved one. The language of the poem is very positive as Wordsworth uses words such as â€Å"glee† and â€Å"merry†. These adjectives give a sense of hope and respect towards Johnny. Therefore Wordsworth wants to portray children as a pure being, someone you must not tarnish with logic or even education, as they will learn their knowledge from the best teacher; imagination or nature. Another poem, where the readers see Wordsworth conveying his views on childhood and parenting is in We are Seven, this poem is slightly different compared to the other Wordsworth poems, as we see two perspectives on death, one by the little girl and another by the ignorant narrator who could be a father, at first until he is taught by the little girl. It is structured in four sections, Verses 1-3- are about the girl and her landscape, verses 4-9- are outlining her family background and her response to the narrator's enquiry. Verses 10-15 are a filling out of her enigmatic reply about her life and the death of her siblings. The stand-off between these two is polarised and entrenched positions. Wordsworth uses his language, to make the girl and the narrator take a different viewpoint on death, the girl's language is obviously taken from the mother and it is euphemistic: â€Å"released from her pain† and â€Å"[John] was forced to let go†. This conveys the pain the little girl had to suffer; she is trying to ease her pain and trying to make the reader suffer less. Wordsworth is showing that children are knowledgeable. However, she does not like the fact of death at all, as it saddens her. She still keeps the memory of her loved ones, which is only seen in children rather than adults. Wordsworth deceptively uses simple approach in language and form, the poet has suggested that we can share and accept the mystery of this young's girl view. Wordsworth makes this poem more like a nursery one with the use of internal rhyming such as â€Å"green† and â€Å"seen†. It is written in quatrains consisting of 3 lines of iambic tetrameter and a final line which is an iambic trimester, the mood is a sing-song. This makes the poem more towards the child and Wordsworth is trying to present her as a strong character. He portrays the narrator as a preacher, something Romantics hated. As he tries to force his religious teachings upon everyone, however the roles are swapped, the little girl is teaching him, that he must care about everyone but especially children, as they are all individuals, who should not be ruined by logic and rationality. Like We are Seven, Anecdote for Fathers explores the nature of wisdom in children and adults. Similarly it is written in quatrains with 3 iambic tetrameters and a final iambic trimester, rhyming abab. It also, like We are Seven, encourages us to view the father ironically and to see his interrogation of his son, something initiated â€Å"in very idleness†, as an adult indulgence, either to fill a moment or to selfishly focus on his own sentiments and emotions. Even though the boy responds illogically, it portrays to us the feelings that Wordsworth might have had during his childhood, as the child doesn't know how to respond to the father it's quite difficult for him. The boy is suffering due to his father's alteration of mood or his complex emotions that are unknown to the child. The poem contrasts the cynicism and selfishness of the father with the physical and mental purity of the child. Time is meaningless anyway to a child's short existence and the poem illustrates how children are corrupted by society and adults. Wordsworth is implying that we should not force logic and rationality on our children, as we must respect their feelings: we are not all the same and that is the key to the mystery and beauty of life. In the last verse it can be seen that the father is the ‘child of the man'. The child can be seen as a symbol of nature, which is common in the three poems of Wordsworth. Overall it can be said, that Wordsworth sees a cynical point of view towards parents, but not towards the mother. It can be also said that the narrator and the father are both male, he could be seen as quite anti-male. He sees children as someone we must delicately take care, as they are our future's generation and happiness.

Road to Hell

Baker, bothered by this, feels he needs to raise the issue and break-through he seams at the last meeting with his successor. Unfortunately, do to the lack of importance of communicating across cultures portrayed by Baker and his unawareness when it comes to his ladder of inference, Baker has unintentionally created a hostile atmosphere which has left the company with no successor as Chief Engineer. The ladder of inference is a common mental pathway of increasing abstraction, often leading to misguided beliefs. The ladder of inference begins with observable data and experiences. Ross, 1994). For example, Baker, as he begins thinking of the credits† and â€Å"debits† associated with Rentals, he claims because Rentals spent four years at London university It has heightened his sensitively to any sign of Dallas coming from expatriates. Baker, by observing what was going on in the work place (Jackson's complaints about Rentals' rudeness), has selected certain data from what he observed and put personal meanings behind it that may be untrue. This has caused him to make assumptions after the meanings he has added to his observations.Rentals' claims that if a Barracking had behaved in an equally obstruct manner he would have reacted in the same way. He claims there are also other people in the company, also expatriates, who felt the same. Baker assumed because Rentals was a Barracking that he would not get along with expatriate senior managers and he was racially conscious. When, In reality, he was of a new Barnacle generation, who was well educated and professional, open to people of other cultures. Because of Baker's assumptions about Rentals he took action without adjusting or realizing his ladder of Inference, damaging the relationship further.Lastly, the reflexive loop, which determines our beliefs that influence what data we will select next time, influences the way Baker continuously feels about Rentals. He continuously feels as thought he has to c orrect Rentals way of being racially conscious without asking Rentals what exactly is going on or how he feels about the situation. Communicating across cultures can be difficult and challenging for all employees in a company, including senior level management. No two groups see the world exactly the same way (Island & Turner, 2011) and through analyzing the case â€Å"The Road to Hell†¦ E can see that this is In fact true. If the ideas behind cross cultural misconception, cross cultural misinterpretation, and cross-cultural miscalculation, are not recognized as Important, companies, Like Continental Ore, can be left with a disastrous situation among managers which leads to poor performance for the company over all. When talking about being aware of cross-cultural selective (Island & Turner, 2011), Baker only noticed how Rental's acted with his fellow Barbarians and only took into account Jackson's complaint. Baker did not care to ask Rentals what was going on.Perception is al so culturally determined (Island & Turner, 2011). Because Baker is European, and Europe has been developed industrially for almost 300 years, he felt that his race was superior to that of the Barbarians because Barbarians had Just begun tapping into the industrial growth that the rest of the world had already seen. Although this may have been accurate, making a stereotype that all Barbarians are â€Å"behind† offended Rentals and his culture. Although Baker may have not intended to offend Rentals, Rentals may have misinterpreted what Baker was actually trying to say.This is an example of cross- cultural misinterpretation: this occurs when an individual gives meaning to observations and their relationships (Island & Turner, 2011). Because Rentals studied in London and represents the professional educated Barracking, he is sensitive to racial issues and he misinterpreted Baker's casual references to European history as putting down his country. What Baker did was stereotype all Barbarians when really Rentals' was part of the professional, well educated, new generation of Barbarians with different viewpoints.Stereotyping, a form of disintegration that organizes our experience and guides our behavior toward ethnic and national groups, is only effective when people understand other cultures but act appropriate in new situations. Baker failed to do this. Baker also miscalculated Rentals. People often use their own culture as a standard of measurement; they label their own culture as â€Å"good† and other cultures as â€Å"bad† (Island & Turner, 2011). Baker labeled the European culture as good and the Barracking culture as bad because they have not been developing identical to the way European nations have developed.The first action I would take, if I were Baker, would be to think about why Rentals could possibly feel this way and I would also consult a friend or colleague. Once I figured out what I did to cause this I would call Rentals and ask him to come in and speak with me again and attempt to apologize and explain that you know exactly what you did to upset him and explain how big of an asset he is to the company. I would also investigate further what is really going on between Rentals and the expatriates working for the company and have a potential meeting with all employees involved. Samaritan Mahoney Road to Hell Baker, bothered by this, feels he needs to raise the issue and break-through he seams at the last meeting with his successor. Unfortunately, do to the lack of importance of communicating across cultures portrayed by Baker and his unawareness when it comes to his ladder of inference, Baker has unintentionally created a hostile atmosphere which has left the company with no successor as Chief Engineer. The ladder of inference is a common mental pathway of increasing abstraction, often leading to misguided beliefs. The ladder of inference begins with observable data and experiences. Ross, 1994). For example, Baker, as he begins thinking of the credits† and â€Å"debits† associated with Rentals, he claims because Rentals spent four years at London university It has heightened his sensitively to any sign of Dallas coming from expatriates. Baker, by observing what was going on in the work place (Jackson's complaints about Rentals' rudeness), has selected certain data from what he observed and put personal meanings behind it that may be untrue. This has caused him to make assumptions after the meanings he has added to his observations.Rentals' claims that if a Barracking had behaved in an equally obstruct manner he would have reacted in the same way. He claims there are also other people in the company, also expatriates, who felt the same. Baker assumed because Rentals was a Barracking that he would not get along with expatriate senior managers and he was racially conscious. When, In reality, he was of a new Barnacle generation, who was well educated and professional, open to people of other cultures. Because of Baker's assumptions about Rentals he took action without adjusting or realizing his ladder of Inference, damaging the relationship further.Lastly, the reflexive loop, which determines our beliefs that influence what data we will select next time, influences the way Baker continuously feels about Rentals. He continuously feels as thought he has to c orrect Rentals way of being racially conscious without asking Rentals what exactly is going on or how he feels about the situation. Communicating across cultures can be difficult and challenging for all employees in a company, including senior level management. No two groups see the world exactly the same way (Island & Turner, 2011) and through analyzing the case â€Å"The Road to Hell†¦ E can see that this is In fact true. If the ideas behind cross cultural misconception, cross cultural misinterpretation, and cross-cultural miscalculation, are not recognized as Important, companies, Like Continental Ore, can be left with a disastrous situation among managers which leads to poor performance for the company over all. When talking about being aware of cross-cultural selective (Island & Turner, 2011), Baker only noticed how Rental's acted with his fellow Barbarians and only took into account Jackson's complaint. Baker did not care to ask Rentals what was going on.Perception is al so culturally determined (Island & Turner, 2011). Because Baker is European, and Europe has been developed industrially for almost 300 years, he felt that his race was superior to that of the Barbarians because Barbarians had Just begun tapping into the industrial growth that the rest of the world had already seen. Although this may have been accurate, making a stereotype that all Barbarians are â€Å"behind† offended Rentals and his culture. Although Baker may have not intended to offend Rentals, Rentals may have misinterpreted what Baker was actually trying to say.This is an example of cross- cultural misinterpretation: this occurs when an individual gives meaning to observations and their relationships (Island & Turner, 2011). Because Rentals studied in London and represents the professional educated Barracking, he is sensitive to racial issues and he misinterpreted Baker's casual references to European history as putting down his country. What Baker did was stereotype all Barbarians when really Rentals' was part of the professional, well educated, new generation of Barbarians with different viewpoints.Stereotyping, a form of disintegration that organizes our experience and guides our behavior toward ethnic and national groups, is only effective when people understand other cultures but act appropriate in new situations. Baker failed to do this. Baker also miscalculated Rentals. People often use their own culture as a standard of measurement; they label their own culture as â€Å"good† and other cultures as â€Å"bad† (Island & Turner, 2011). Baker labeled the European culture as good and the Barracking culture as bad because they have not been developing identical to the way European nations have developed.The first action I would take, if I were Baker, would be to think about why Rentals could possibly feel this way and I would also consult a friend or colleague. Once I figured out what I did to cause this I would call Rentals and ask him to come in and speak with me again and attempt to apologize and explain that you know exactly what you did to upset him and explain how big of an asset he is to the company. I would also investigate further what is really going on between Rentals and the expatriates working for the company and have a potential meeting with all employees involved. Samaritan Mahoney